NORMAN IBARRA  /  Designer & Art Director

I am a New York-based designer with a background in branding for the hospitality and luxury real estate industries. My visual work is intuitive by nature, precise in detail, and versatile in application.

From 2013 through 2019, I worked as a designer and art director at Pandiscio Co., where I learned the tricks of the trade. While there, I developed branding for residential projects such as 220 Central Park South in New York, Monad Terrace in Miami, and Norra Tornen in Stockholm, among many others.

Aside from my day-to-day duties, you can find me working on my own projects that are mundane in nature but divine in meaning. In 2012, I created Metro Deck, a set of playing cards hand-printed on discarded MetroCards, which was selected as part of MoMA Design Store’s Destination: NYC Collection for that year. In 2017, I founded Libre y Soberano, an apparel brand inspired by Mexico’s natural and cultural heritage.

I have worked as a jewelry salesman, parking attendant, stock-room associate, busboy, room service server, prep cook, and graphic designer. From these many trades I have learned to always keep a sharp knife in the kitchen, to always lift with your legs, to look behind as well as ahead, to take rudeness in stride, to pay attention to the little details while never losing sight of the big picture, and most importantly, to always say please and thank you.