CASA LOTOS SOTOL
Case study for Casa Lotos Sotol, a distilled spirit made from the desert spoon plant, harvested from the Chihuahuan desert.
Studio: And Partners
Location: New York, New York
Client: Thompson Beverages
Creative direction: David Schimmel
Designer: Norman Ibarra
Location: New York, New York
Client: Thompson Beverages
Creative direction: David Schimmel
Designer: Norman Ibarra
Sotol, a spirit made from the Dasylirion plant, more commonly known as the desert spoon, is native to the arid deserts and rocky slopes of Chihuahua, Mexico. The Indigenous people of the Chihuahuan Desert, such as the Jumano, Apache, and Mogollon, have made this traditional drink for centuries.
This project was of special interest to me due to the extensive research involved, with the added bonus of learning more about Mexican culture. The following images are just a tiny fraction of the work I produced.
