MONAD TERRACE
Identity, collateral, marketing, and web design for Monad Terrace by Ateliers Jean Nouvel, the Pritzker Prize-winning architect’s only residential project in Florida.
Studio: Pandiscio Co.
Location: South Beach, Florida
Client: JDS Development Group
Creative direction: Richard Pandiscio
Art direction/Designer: Norman Ibarra
Designer: Daniela Gilsanz
Renderings: March
Location: South Beach, Florida
Client: JDS Development Group
Creative direction: Richard Pandiscio
Art direction/Designer: Norman Ibarra
Designer: Daniela Gilsanz
Renderings: March
"From the beginning—and always—it has been important to me to put the spirit of place in all my work. Here in Miami, I wanted to create a building that reflects the sun on the water."
—Jean Nouvel
—Jean Nouvel
Nouvel’s masterful exploration of light throughout the project served as the main inspiration for Monad Terrace’s branding. The distinctive mark was created as a single, continuous line, entering, refracting, and completing the M shape.
